Audi History

Brand Milestones - History of the Four Rings

Audi History

Audi Tradition: Brand milestones

1899: The first chapter in the history of Audi began when August   Horch established his motor vehicle company known as Horch & Cie.   Motorwagenwerke. It was, however, ten years later that he founded his   second car manufacturing company: Audi Automobilwerke in Zwickau.

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Brand Milestones - August Horch and Audi

Audi History: Personalities

August Horch was born on October 12, 1868, in Winningen on the River Moselle; he was the son of a blacksmith. In 1896, after studying at the Technical College in Mittweida, he joined Carl Benz in Mannheim, where he took charge of the motor-vehicle construction department until 1899. He is widely regarded as playing a considerable part in the early days of automobile development.

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August Horch

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